The hottest new journey of Siemens breaks the bord

Siemens' new journey: break the border and capture new market opportunities under China's low-carbon ambition

although the impact of the COVID-19 on some target markets still exists, the intelligent infrastructure business of Siemens AG in China delivered quite a brilliant report card in the latest financial reporting quarter: in the first quarter of fiscal 2021 (October to December 2020), it achieved double-digit revenue growth

however, this is still not enough for Thomas Brenner, executive vice president of Siemens (China) Co., Ltd., head of the business, and general manager of Siemens Greater China Intelligent Infrastructure Group. Under the general trend of low-carbon transformation, unprecedented new market demand continues to sprout. The strong entrepreneurial spirit can be seen in this Chinese general from Germany. He is actively promoting the self transformation of the Department at the time of market changes. He often encourages the team to hold a more open mind and pay attention to the market opportunities outside the traditional advantageous fields such as industry. We can't just stay in our own platform or ecosystem, but to reach a broader market with a more flexible operation mode

Thomas bre, executive vice president of Siemens (China) Co., Ltd. and general manager of Siemens Greater China Intelligent Infrastructure Group, whether choosing single column or double column tension machine nner

unknown and yet to be explored markets are the most attractive. Bei tuoming said. He observed that decarbonization and sustainable development have brought business opportunities for enterprises, green opportunities for society and development opportunities for the country, which is particularly significant in the Chinese market. In the face of increasingly broad green opportunities, Siemens' role is also undergoing reshaping, from a single product, system or software supplier in the past to a real partner of customers, and both sides jointly expand new business opportunities

changing the world starts with changing yourself

the birth of Intelligent Infrastructure Group began with the business structure adjustment of Siemens two years ago. After the spin off of energy assets last year, digital industry group (DI) and Intelligent Infrastructure Group (SI) formed the core of Siemens' physical business. Among them, the Intelligent Infrastructure Group absorbed the former siemens energy management, building technology and some other businesses, aiming to strengthen the synergy between energy systems and buildings and further improve the overall operation efficiency

Bei tuoming said that Siemens Intelligent Infrastructure Group is good at fields including electricity, buildings and electricity edge. Electricity not only interacts with the outside world, but also interacts and trades with different parts within the scope of electricity. Therefore, Siemens hopes to use digital technology and intelligent technology to connect smart electricity, smart buildings and the middle edge of electricity to form a complete ecosystem

another upgraded case is that Siemens equipped Sello, one of the largest shopping centers in Finland, with photovoltaic power generation, energy storage system and perfect intelligent building automation system. Through the prediction of passenger flow and weather by artificial intelligence, shopping centers can use the peak and trough of electricity and the price to decide when to store more energy and when to sell electricity to electricity

from a family to the whole city, the boundary between energy producers and consumers is becoming increasingly blurred, and the linkage between smart electricity and smart buildings has opened new business opportunities. Finnish shopping malls not only saved 150000 euros in energy bills each year, but also reduced the profits of the above model through the order amount of chemical machinery, including refrigeration machinery (45.4%) (in parentheses, compared with the same month last year). The value chain of energy and infrastructure is a huge and borderless market. With the help of Siemens' technology, we can change the whole value chain in energy, industry and buildings, so as to change the habits of energy use and achieve the purpose of energy conservation and emission reduction

changing the world starts with changing ourselves. Berto Ming said that these technologies have been put into Siemens' own carbon reduction process

in 2015, Siemens was ahead of other large industrial giants and proposed to achieve carbon neutrality in business operations by 2030. Since 2014, Siemens' carbon footprint in its own value chain has been reduced by more than half (54%) through measures such as improving energy efficiency, using distributed energy systems, and purchasing green energy. At present, Siemens has invested more than 100million euros in the world to reduce its carbon emissions. At the same time, it is also cooperating with suppliers to reduce emissions in the supply chain and cooperating with customers to use more Siemens products to reduce carbon emissions

transformation cannot be achieved overnight. In recent years, Siemens has been screening and analyzing the energy consumption of its own buildings and plants, and gradually building a decarbonization exhibition hall to present its replicable, sustainable and future oriented green solutions: in Regensburg, Germany, Siemens transformed a 60 year old plant from independent power supply to renewable energy and flexible interaction with electricity. The Intelligent Infrastructure Group also plans to achieve carbon neutrality of its global total international upper part in Zug, Switzerland, by 2023, and allocate about 63 million euros for the renovation of the headquarters building

breaking the inertia of thinking and finding new opportunities in the market

the success of Siemens Intelligent Infrastructure Group in the Chinese market in fiscal year 2021 is closely related to the sustained and stable recovery of the Chinese economy and a clear carbon reduction plan. Beituoming said that on the one hand, these achievements benefit from China's successful epidemic prevention and control, enabling enterprises to ensure the continuous operation of production and business, which is more advantageous than other countries and regions in the world. On the other hand, China has made a strong commitment to carbon neutrality, and various policies have paid a lot of attention to the development of green economy and renewable energy, sending a clear signal to the market

according to the market feedback received by Siemens, heavy industrial enterprises such as petroleum, petrochemical and steel consume a lot of energy, so their emission reduction potential and demand are the highest. At the same time, in the field of new infrastructure, the energy-saving market of large data centers and supercomputing centers is also booming

Jinan National Supercomputing Center (hereinafter referred to as Jinan supercomputing) is one of the seven National Supercomputing centers. In order to help Jinan supercomputing build a solid power system, Siemens has gathered professional knowledge and rich experience in the fields of electricity, power distribution, digital electricity, building fire protection and industrial control, and carefully laid several lines of defense. By integrating these defense lines with Siemens' industrial PLC and other control equipment, Jinan supercomputing's power system is endowed with sufficient toughness to calmly deal with a variety of unexpected situations and reduce potential risks

the surge in energy consumption in data centers has attracted much attention in recent years. While providing massive data (11.870, 0.20, 1.71%) services, the data center itself is also consuming a lot of energy, so it is also known as the energy beast. 5. Beituoming, a single piece measurement, said that Siemens can help data centers achieve a power use efficiency of 1.25 (PUE, that is, the ratio of all energy consumed by data centers to the energy consumed by it loads, which is an internationally accepted measure of data center power use efficiency), or even as low as 1.13, far below the average level of pue in domestic data centers. This means a significant reduction in data center energy consumption

in addition, we also see some previously unimaginable areas. The tightening of environmental protection standards and technological progress, especially the continuous improvement of standards related to clean space, have opened up new opportunities for intelligent infrastructure groups. In the past, the main market of Siemens' building business was the commercial building sector, which has not yet fully recovered due to the epidemic. Now we have explored new markets, such as pharmaceutical enterprises and hospitals, which have higher and higher requirements for room air quality. This is what we are good at. We use less energy consumption to ensure higher air quality

beituoming said that at present, an important task for himself and his team is to expand their thinking and explore new market opportunities that have never been thought of before, and even the customers themselves are not aware of. For some employees who used to like to promote hardware or software alone, great changes need to be made to adapt to this speed and form growth thinking

Siemens is striving to build a larger ecosystem. I often tell the team in charge of cooperation that we need to look outside more, and even some start-ups can become our partners. Because startups may have good ideas, and we have the ability to accelerate the marketization and scale of these ideas