The printing industry can also fly at the top of t

2022-08-01
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Standing on the wind, the printing industry can also fly

release date: Source: Internet editor: 6. Result reproduction: the experimental results can be accessed at will litchi browsing times: 655 copyright and disclaimer

core tip: how do printing enterprises find growth space? This requires business operators to constantly grasp new changes in the growth and evolution of the market resources and opportunities. As Peter Drucker, a management master, said, "an enterprise can only grow within the thinking space of entrepreneurs, and the growth of an enterprise is limited by the thinking space that its managers can achieve." It is a major proposition for the printing business operators to understand the general trend and trend of the growth and structural adjustment of the printing industry in the new round of transformation and upgrading of the printing industry. As long as we find the right air outlet, the printing industry can take off

[China Packaging News] how do printing enterprises find growth space? This requires business operators to constantly grasp new changes in the growth and evolution of market opportunities. As Peter Drucker, a management master, said, "an enterprise can only grow within the thinking space of entrepreneurs, and the growth of an enterprise is limited by the thinking space that its managers can achieve." It is a major proposition for the printing business operators to understand the general trend and trend of the growth and structural adjustment of the printing industry in the new round of transformation and upgrading of the printing industry. As long as we find the right air outlet, the printing industry can take off

one of the wind directions

large scale integration is inevitable

the Chinese Brown Book released by the New York Research Institute shows that the cost of Chinese enterprises has risen, but the sales price has dropped to the lowest in history. The same is true of the printing industry. Labor costs are rising, and the rental costs of stores or factories are rising, but the printing prices are "falling endlessly"

the final result is that the profitability of enterprises continues to decline, and the willingness of enterprises to upgrade and transform decreases. From an economic point of view, the root cause of the decline in sales prices is overcapacity. Some enterprises lack core competitiveness and can only rely on price reduction. The "de capacity" is forcing some enterprises to choose to exit actively or passively

the actual situation is the same. Beijing Nippon Printing Co., Ltd. was closed after it was taken over by Japanese letterpress in 2013, followed by Beijing Donnelly Printing Co., Ltd., Qiuyu printing (Shanghai) Co., Ltd. and Lifeng Accor (Shenzhen) Co., Ltd. It is also reported that in the first four months of 2016, only 24 packaging and printing enterprises in Guangdong Province were "lost" by the court or the Administration for Industry and commerce. It is believed that there must be quite a number of "zombie enterprises" among the 105000 registered printing enterprises

authoritative people have published articles predicting that China's economy will show an L-shaped growth trend, which indicates that integration is not only inevitable, but also possible to further intensify. And the first will be the following printing enterprises that lack expertise

wind direction 2

the share of packaging has further increased

the popularity of Internet terminal reading has a significant impact on the content printing industry. In 2015, the printing volume of newspapers has plummeted from 167.8 billion pairs in 2011 to 114.5 billion pairs, a full reduction of 30% in five years. With the growth of young people, this momentum will continue. The same is true of commercial printing, which accounts for a considerable share of the printing market. The decline of store advertising is much faster than expected, which is also the reason why enterprises such as Shanghai Qiuyu and Shenzhen Lifeng Accor, which focus on production equipment with business wheels, can not continue

according to the data, the proportion of packaging printing in the total printing volume has increased from 65% in 2009 to 74.45% in 2013, reaching 774.957 billion yuan, almost an increase of more than 2% every year. Although packaging and printing are also affected by the global economic downturn, and the appearance packaging serving the internal products will not dominate, the decline and rise of content printing and packaging printing will certainly push packaging and printing to a more important position. Therefore, relevant government departments and business operators should pay attention to the research on the development of packaging printing

wind direction 3

1. the main detection indicators of corrugated base paper and carton board are mixed printing direction

with the increase of market demand for personalization and the rapid development of digital printing technology, the period of rapid growth of digital printing may come. The drupa global trend report released by Dusseldorf exhibition company shows that the market demand for digital printing has increased. According to the report, 85% of the world's commercial printing enterprises can provide digital printing services. Among them, 31% of the commercial printing enterprises said that more than 25% of their operating revenue comes from digital printing, and only 38% of the publication printing enterprises and 57% of the packaging printing enterprises. The report pointed out that the total output value of color changing coatings and inks in 2015 was only US $380million. Before that, they did not have the digital printing capacity

compared with the above data, China's digital printing data is somewhat embarrassing: in the total printing output of 1039.85 billion yuan in 2013, the output value provided by digital printing was only 10.3 billion yuan, accounting for 1%. Although this data is questionable, it is a fact that China's digital printing output value is not high

with the enhancement of the pursuit of individuality and the improvement of environmental protection requirements, the production costs of traditional printing enterprises have increased. In addition, digital printing is improving day by day in technology. In the next period of time, digital printing will more enter various printing fields. Printing enterprises will also more adopt the way of traditional printing and digital printing, and take the road of mixed printing. However, if the cost performance of digital printing can be further improved, it is believed that its share in the whole printing market will be rapidly increased

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