Wardrobe merchants need to actively respond to the

2022-07-22
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According to relevant data, the home building materials market has gradually become "hot" since February. By the peak season of traditional decoration in May this year, the consumption of wardrobe and other home products has ushered in a small upsurge. Coupled with the "Labor Day" and "Dragon Boat Festival" at the beginning and end of May, although they are in the peak market season, the major wardrobe brands still have their own tricks to attract consumers. Wardrobe businesses need to actively respond to the market, and the whole house custom furniture brand Deville

the "hot" market also needs to be actively responded to

since February, the wardrobe market has gradually become "hot", but compared with the same period last year, the heat is obviously not enough. According to the national building materials home prosperity index (BHI) jointly released by the Department of circulation industry development of the Ministry of Commerce and the China Building Materials Circulation Association, the sales volume of building materials home stores above Designated Size in February was 46.23 billion yuan, down 4.19% month on month and 21.52% year on year; In March, the sales volume of building materials and household stores above Designated Size nationwide was 73.14 billion yuan, up 58.20% month on month and down 21.04% year on year. In April, the sales volume of building materials and household stores above Designated Size nationwide was 78.98 billion yuan, up 7.98% month on month and down 25.57% year on year

it can be seen that the wardrobe and other home furnishing markets have shown an "upward" trend since February, but compared with last year, this upward curve is still "below" last year's curve. Qin zhanxue, executive vice president of China Building Materials Circulation Association, analyzed that the national building materials and home furnishing boom index continued the upward trend in the first quarter, but BHI only rose slightly month on month due to the hedging impact of the national real estate market regulation. Wardrobe enterprises have to face the market more actively

it can be seen from the actions of the major wardrobe brands that although they are in the peak market season, the major brands still do their own tricks to attract consumers. Whether it's brand landing activities, community marketing and telemarketing, or factory direct supply activities, invite stars to increase popularity. These activities of the wardrobe enterprises have arranged marketing plans in early May, and are prepared in advance

from the perspective of details, after the "promotion" of May Day, more wardrobe enterprises also launched their own preferential activities during the Dragon Boat Festival holiday in the last week of May, striving to make a sprint in the last week of May. With the normalization of promotion, wardrobe enterprises will have different types of promotional activities every month, especially in the months with traditional festivals. In addition to the regular discounts, free upgrades of accessories, TV cabinets and materials have become the "fixed" projects of various wardrobe enterprises

"packaged" trend has been popular since the second half of last year. Looking ahead, almost every wardrobe enterprise has packaged customized products for consumers to choose from, and most of the categories include wardrobe, cabinet, TV cabinet, wall cabinet, tatami and other decoration links. At a glance, the packaged products of formal wardrobe enterprises are not much different in price, and the building materials brands involved are roughly the same, Therefore, consumers should carefully compare according to their own needs when purchasing. For consumers, they can compare the number of items contained in various links of different enterprises and choose products suitable for them from the details. For example, some products in the packaged package are not necessarily needed by consumers. Consumers can ask the decoration price after removing these products for further comparison

for wardrobe merchants, the "two festivals" are the same month, so the promotional activities cannot be stopped. Under the circumstance that holiday promotion has become the norm, how to innovate the marketing mode and attract more consumers has become a matter that many enterprises need to seriously consider

for more brand information of customized furniture for the whole house, please log in to the official website of Deville customized furniture for the whole house http://www.deweier.com/, if you need to join, you can call 400-8822-118

Mr. fashion furniture directly http://blog.sina.com.cn/u/5962689679/

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