Four design elements of the hottest tea packaging

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The four design elements of tea packaging

1. material design of tea packaging

--- tea packaging is the key to ensure the quality of tea in the fields of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people the enjoyment of beauty, but also directly stimulate consumers' desire to buy and promote sales in the cooperation with Chery Automobile and the constant emergence of supermarkets and the change of sales methods, Play the role of silent salesperson. A good tea packaging dagger has collection value, and can also be reused as a reusable packaging. It not only saves resources, but also promotes the tea culture. A good tea packaging design must have a good foundation, that is, the most essential thing of packaging, that is, how to maintain the quality of tea so that it does not deteriorate. Only when we fully understand the characteristics of tea and the factors that cause the deterioration of tea, can we choose appropriate materials according to these characteristics and make them perfect. Especially for pure natural and pollution-free green food, we should strengthen the awareness of environmental protection to meet people's demand for returning to nature

The characteristics of tea are determined by the physical and chemical composition and quality of tea. The pressure testing machine has developed rapidly in recent years, such as hygroscopicity, oxidation, adsorption, fragility and variability

--- therefore, when designing tea packaging, we should consider using appropriate materials for packaging according to the above characteristics. We should select composite materials with good moisture resistance, oxygen resistance, light resistance and odor, and certain tensile strength. According to investigation and research, polyester/aluminum foil/polyethylene composite is the best used in the market at present, followed by stretched polypropylene/aluminum foil/polyethylene composite, These are commonly known as aluminum platinum summer films, which have the best performance of moisture resistance, oxygen resistance and fragrance retention in daily tea small packages. Now there is a new packaging box, which is made of paper. The upper and lower covers of the can are metal. The can body is made of offset paper/paper aluminum foil/polyethylene. It has a strong fresh-keeping effect. It is much lighter than the metal can. The design method is more dominant and beautiful. The dagger gives designers more room to play

Generally, tea packaging can be divided into two categories, namely, large packaging and small packaging. Large packaging, also known as transport packaging, is mainly used to facilitate transportation, loading, unloading and storage. Generally, wooden cases and corrugated boxes are used, and tin barrels or white iron barrels are also used Tls-s (1 ~ 50) Ⅲ double number display spring tension and compression testing machine; Small packaging, also known as retail packaging and sales packaging, can not only protect the quality of tea, but also have certain ornamental value. It is convenient for publicity, display, exhibition and sales, and easy to carry. There are many kinds of small packaging, which can be divided into hard packaging, semi-hard packaging and soft packaging from different production materials. For example, hard packaging includes iron cans, tin cans, porcelain bottles, glass bottles, and craft small wooden boxes, small bamboo boxes, craft carved gold-plated boxes, etc; Semi hard packaging has a variety of cardboard boxes; Flexible packaging includes paper bags, plastic food bags and various summer bags. The design can be carried out with appropriate materials according to different needs

--- when designing tea packaging, the first thing to consider is its material and structure. Whether the packaging material is appropriate or not directly affects the quality of the goods, which is also determined by the attributes of tea, a special commodity. Therefore, it is generally easy to choose materials with precise structure and easy to open for tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have emerged. There are also many novel and unique tea packages in the market. However, some packages seem to be high-end, but there is a tendency to over package. Some of them are divorced from the attributes of commodities and blindly pursue a kind of gorgeous decoration and dry color on the surface, which is not consistent with the quality of tea itself. For example, there is a tea package with plastic engraved flowers and gold plating on the surface in the market, and there is no information to be conveyed from the package, It gives people a feeling of handicrafts, not tea

2. color design of tea packaging

--- color is the most attractive of the cell walls of higher plants in packaging. If the colors are properly matched, consumers will have a pleasant feeling after seeing it, which can attract consumers' attention. The color of packaging is restricted by commodity attributes, and color itself has its attributes. So use color carefully, try to be few and fine, concise and lively. Or fresh and elegant, or gorgeous and moving, or plain and natural. It is necessary to take into account the customs and appreciation habits of consumers, as well as the different grades, occasions, varieties and characteristics of commodities and use different colors. The design should pay attention to the unity of color and overall style. It is not allowed to use too many colors to form withered seeds, nor to use gold and silver everywhere to give people a sense of flashiness. During the design, it is necessary to take into account the comparison with similar products, conduct investigation, analysis and Research on similar products, take advantage of the advantages and make up the disadvantages, and design a competitive package that can stand out among many commodities

3. image design of tea packaging. However, some of the designs on the packaging are old, complicated, not very marketable, and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragon and Phoenix are used indiscriminately everywhere. The tradition is not re occupied, nor is it zhaopan. The national character is not represented by drawing a dragon or a Phoenix. It should be given a new content, a new life and a new form. A spirit should be integrated into it, and a charm should be reflected. Tradition should be a style and a fashion. Traditional patterns can be transformed with modern techniques to make them more modern, symbolic and concise. The truly traditional packaging gives people a sense of culture, connotation and transcendence, which is also consistent with the personality of tea

4. text design of tea packaging

--- the text of tea packaging is also an important part of the design. A package can be without any decoration, but it can not be without text. Just like the same person, he must have a name. The text of tea packaging must be concise and clear, fully reflect the commodity attributes, and it is not easy to use too complicated and illegible fonts, and it is not suitable for too stiff and sharp fonts, Tea is a commodity with strong tradition and nationality. The art of Chinese calligraphy has a long history, and has strong artistic and ornamental roots. It is best to properly use calligraphy to reflect the main rhyme of tea culture and the long cultural history of the Chinese nation. However, easy to understand, readable and recognizable fonts should be used, and too rough or unclear fonts should be used less. Consumers' recognition must be taken into account, Make it clear at a glance

--- in addition, the design of tea packaging must comply with the relevant provisions of China's tea packaging. The signs of the packaging must be self-conscious, neat and clear, and have complete labels, indicating the product name, manufacturer's soap, address, production date and batch number, shelf life, grade, net weight, trademark and product standard code. If there are changes, they can be printed into self-adhesive for supplementary explanation

--- in a word, the materials, colors, patterns, words and other elements in the tea packaging design are closely related to the commodities. The most critical problem is how to accurately and quickly transmit the commodity information. This is the problem that designers should put in the first place, and it is also the standard to measure whether a packaging design is excellent or not. (text/anonymous)

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